Website Design

We're a spunky, not-afraid-to-be-different bunch here at Optim solution, and we carry this personality over to our work. We are bold and believe that being bold is the only way to stand out in an overcrowded world. We approach website design the same way.

Website Design Audit

This is where we sit down with you and learn about your brand and how the website design will help move it forward.

What Will Your Website Do?

What functions and features will your website have? What kind of content do you want to put out there? What are your overall marketing goals?

Customer Insights

Think you know your customers well? We'll investigate this further so we can identify what kind of content interests your customers, their demographic data and what kind of information keeps them engaged.

From Here To There

We can't set and measure goals if we don't know where you started. We'll audit your current website, SEO and marketing efforts and set benchmarks based on where you want to go.

Competitor Who?

Do you know how you stack up against your competition? You should. We'll research their websites to see what content is resonating with their audience, how effective their keywords are and what they are doing online. Then, we will design a website that will give you an edge with design, usability and SEO.

Website Design: Creative

Once we've gathered all the necessary insights on you and your competitors, it's time to put together the building blocks of your website.

Website Sitemap

First we'll map out all of the pages for the website so that we can start developing the content. The sitemap is the basic structure of the navigation, and is extremely helpful in the next steps of the process.

Style Tile

The style tile is a brand guideline for your website. In this stage, we map out the fonts and colors we will use, and provide examples of how they will be used. Common items that are show in this stage are headline and paragraph font styles, colors and size, navigation styles and the style of images that may be used.

Website Wireframe

The wireframe is the blueprints for your website. We put the structural ideas into a design so that you understand the positioning of major items and the flow from page to page.

Website Design: Development

Website Development

This is the stage the website design starts coming together. We start the coding process and pull the sitemap, style tiles, wireframes and content together to build the design and layout of the web pages. By the time we get to the development stage, you have been involved and seen all of the pieces that make up the web design, now you are able to click from page to page and use a functional, responsive website.

The development phase is the longest of the four phases in our web design process, this is where most of the work is being done with page layout, custom graphics, icons, infographics, text layout and all of the responsive coding to make the site work across all devices.

Website Design: Launch

The launch stage is very important, this is where we prepare the site to transition to a live environment and make sure nothing was left out or overlooked.

Cross-Browser Testing

There are so many variations of computer operating systems, browsers, devices, resolutions and personalized settings, you will always find a view that looks a little off. We have a team of third-party testers from all walks of life that use the site with the intention of finding something wrong.

Domain Mapping, 301's & 404's

When launching a new website or redesigning a current website, we want to map URL's to keep or improve SEO. We also install tracking programs such as Google Analytics and submit your sitemap to the major search engines.

After The Website Design

Once the website is designed and launched, then what? We are here to assist with all website maintenance and website marketing efforts thought our monthly retained services programs or flat-rate blocks of time. A successful web design project is a successful website that helps build your business.

Ready To Get Started?